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The website fancyshoeland.com had the following in the web page, "Start here with Fancy Shoe Land." I analyzed that the webpage stated " Larger Sized Shoes for Women - White Wedge High Heels." They also stated " Larger Sized Shoes for Women - Black Wedge High Heels. Leather Womens - Thongs Flip flops - Multi Color. Large Size Womens - Thongs Flip flops - Brown. Large Size Womens - Thongs Flip flops - Green. Large Size Womens - Thongs Flip flops - Yellow. Click here to see more. Fancy Pink Shoe Storage Boxes. Pedicure Kit - Four Fancy Tools. High Heel Shoes Heel Grips." The meta header had fancy shoes as the first search term. This keyword was followed by online shoes Australia, big feet, and big shoes which isn't as important as fancy shoes. The other words they used was cheap shoes online. high heels shoes is also included but could not be seen by search engines.